If Microsoft repackaged the iPod video
Go to YouTube and watch “Microsoft iPod Packaging Parody” it’s absolutely brilliant. In a nutshell it shows how Microsoft would repackage the iPod.
It highlighted for me how Microsoft’s marketing strategy for their products are technically focused, appealing to an audience that knows what they are looking for.
The success of the iPod’s simple packaging is because the product inside does not require the user to know how it works and so there’s no need for technical specs. Did you ever understand how your tape player worked? Or your LP player? What about your car, do you know how all the steps between applying the accelerator makes the wheels turning?
Personal Computers require experience because they are a work area and not a product. It’s the kitchen and not just the stove.
Thanks Phil Steinmeyer for pointing me to it.
[Update:] Fixed the link, it seemed to have died. It's working now, let me know if it's not.