When being PC (Politcally Correct) goes too far ...
All IMHO opinion of course, but I think this is completley and utterly insane.
Take a look at the commerical below and tell me if you think there is something wrong, insensitive, offensive or any of the other choice words used to describe it.
Yes it features multiple black men in a sprinting pose .... Yes it features a white man standing there with folded arms.
But is this racist? I mean really?
It simply projects sprinters as black men .... is this derogatory? NO! Take a look at the latest IAAF circuit and tell me how many 100m sprinters out there are white?
These sprinters are not bowing down to a white man .... they're not submitting to the oppression handed out them by thousands of years of imperialism .... it is no way saying we white men stand above you whilst you black man can grovel on the floor ....
In fact these guys are powerful machines and in pristine condition poised ready to explode with power and grace as opposed to the regular middle aged blue collar white man fading away in middle management!
Why is it that the proverbial race card is played so easily ?
As quoted from Intel:
"Intel's intent of our ad titled "Multiply Computing Performance and Maximize the Power of Your Employees" was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully."
I think Intel handled it well considering.... A brief apology, without groveling.